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商务谈判实例(四)

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今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人的会议现况:

  R: We found your proposal quite interesting, Mr. Hughes. We"d like to weigh the pros and cons(衡量得失)with you.

  K: Mr. Robert Liu, we"ve looked all over Asia for a manufacturer; your company is one of the most suitable.

  R: If we can settle a number of basic questions, I"m confident in saying that we are the most suitable for your needs.

  K: I hope so. And what might be the basic questions you have?

  R: First, do you intend to take a position in(投资于……)our company?

  K: No, we don"t, Mr. Liu. This is just OEM.

  R: I see. Then, the most important thing is the size of your orders. We"ll have to invest a great deal of money in the new production process.

       K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.

  R: At U.S. $1000 a piece, we"ll make an average return of just 4%. That"s too great a financial burden for us.

  K: I"ll check the number later, but what do you propose?

  R: Here"s how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.

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